Brand Spotlight: Plum Deluxe

Our May box will feature two different selections from Plum Deluxe, a Portland-based company with a website that is totally worth checking out and their own line of tea blends.  Andy, the founder, shares more about Plum Deluxe and what they're all about.


What is Plum Deluxe and how did it get started?

Plum Deluxe is the website that helps you create moments that matter.  From our daily inspirational articles, to our signature organic teas, we give you the tools to slow down and enjoy the good life.  After leaving a toxic corporate work environment and building a better life for myself, I started Plum Deluxe to help others do the same.  We are based in Portland, Oregon with subscribers in all 50 states.

What made you decide to start your own line of tea blends?

Over the 8 years we’ve tried a little bit of everything.  From the beginning, I’ve always focused on offerings and partnerships that fit our brand ethos – but as you can imagine, this is easier said than done, as many of the big companies with big dollars aren’t things we want to feature on our site.  Thus, we took our future into our own hands, and tea was the obvious choice – it allows us to stamp our own brand of creativity onto the market, and tea is a beverage that has a slow, mindful ethereal quality to it.  It’s been one of the best decisions we’ve made, and now tea plays a major role in everything from our online editorial to our community events.  I’m excited to see that tea is also making a resurgence in American culture as people are more mindful about the food and beverage products they consume.

How do you choose the ingredients for your blends?

We are based in Oregon, which means we can get a wide variety of the products we use locally, whether that’s rose petals or lavender.  But as for choosing what to use, we start with organic, fair trade products of course.  Then I consider 3 factors when blending: visual appearance (everyone loves a pretty tea), scent (scent plays a major factor in taste), and of course, taste.  We have a scratch pad where I work out rough concepts and ideas – many of them from our current customers who give us input on future blends – and from there I do several rounds of taste tests (with friends, family, and lucky Plum Deluxe community members as taste testers). 

Which Plum Deluxe blend is your favorite?

It depends on the season. On a day to day basis, I generally am an herbal tea drinker, so I usually end my day with a cup of Cuddletime Tea – it’s a chamomile tea but also has a bit of peppermint & vanilla that hits that sweet tooth.  I am also obsessed right now with our Portland Chai, which is a spicy blackberry rose tea – very quirky, very Portland, very yummy!

Thanks Andy!

To experience two exciting Plum Deluxe tea blends in the upcoming May box, sign up for a subscription or a gift by May 5th.